Why I Started My Own Blog Website (And Why You Should Too)
As a marketing analyst, one of the key things I’ve learned is the power of sharing knowledge. Back in university, I loved writing tutorial notes for my friends. I’d break down complex topics, and they’d often say, “This makes so much sense!” It was more than just helping others; it was a way for me to solidify my understanding. That passion for writing and teaching has stuck with me, and in 2025, I decided to take it to the next level by creating my own blog website.
This blog is not just a space for writing; it’s my platform to share my knowledge, showcase my expertise, and continuously learn new skills. Here’s why I created my blog and why I believe you should too.
A Blog Website is Your Online Portfolio
For any marketing professional, having a blog is an incredible way to showcase your skills and expertise.
On my website, I share insights on:
➡︎ Data-driven marketing strategies
➡︎ Marketing analytics tips
➡︎ Data science applications in marketing
➡︎ Personal thoughts and reflections on the latest trends in the industry
In a sense, my blog is my portfolio. It’s where I showcase what I know, how I think, and the value I bring to the table. If a potential client or employer wants to understand my approach, they can simply visit my blog and see my work.
I Wanted to Own My Own Website with My Own Domain
One of the biggest reasons I started this blog is that I wanted to have ownership over my online presence. While I contribute to platforms like Medium, having my own website on WordPress feels completely different.
Owning my own domain is not just about control over content and design. It’s about creating something unique to me. My domain reflects my personal brand, and I can shape it exactly how I want. Having this ownership is empowering and adds a professional touch to everything I create.
Building the Website Was a Learning Journey
As a marketing analyst, I understand the importance of continuous learning. Building my blog website was a hands-on way to gain new skills in the process. Here’s what I learned:
➡︎ Setting up WordPress to launch my site (which is really easy by the way)
➡︎ Purchasing a domain and hosting to make it live
➡︎ Understanding SEO to help my posts reach a wider audience
➡︎ Designing the site for a user-friendly experience
➡︎ Setting up email form to collect email
➡︎ Setting up Google analytics to see user behavior on my website
Creating the website wasn’t as hard as I thought. WordPress made it simple with many tutorials available, and one of my favorites is Ferdy’s YouTube channel (here’s the link). He makes the process really easy to follow. Now, I feel proud every time I visit my website.
Writing Helps You Understand Better
Writing has always been a valuable tool for me to understand concepts more deeply. Whether it’s about marketing analytics or the latest data science trends, writing forces me to research, think critically, and explain complex ideas in a simple way.
For example, when I write about data-driven strategies or how to use data science in marketing, I have to make sure I’m clear and accurate. This process helps me better understand the topic and communicate it effectively to my audience, skills that are crucial as a marketing analyst.
Sharing Knowledge and Growing Together
The best part of having a blog is the opportunity to share ideas and grow with my readers. My blog allows me to post content and receive feedback, which helps me improve and refine my thinking.
Some readers comment with their own perspectives or questions, which challenges me to think differently or dive deeper into specific topics. The exchange of knowledge is one of the most fulfilling parts of this experience.
I’ve Always Loved Writing
For me, writing has always been a passion. During university, I wrote tutorial notes that my friends found helpful. Now, through my blog, I get to do the same on a larger scale, sharing insights with a broader audience. It’s a natural extension of something I’ve always enjoyed.
Why You Should Start a Blog Website Too
So, why should you start your own blog website? Here are some reasons from the perspective of a marketing professional:
➡︎ It’s Your Platform: A blog is a personal space where you can share your voice, ideas, and expertise.
➡︎ Learn New Skills: You’ll gain useful skills such as WordPress setup, SEO, and content strategy, all of which are valuable in the digital marketing world.
➡︎ Build Your Portfolio: A blog is a great way to show potential clients or employers what you know and what you can do.
➡︎ Connect with Others: By sharing your knowledge, you create opportunities for dialogue and growth with your audience.
Remember, starting doesn’t have to be perfect. My blog started with simple content, and I continue to learn and improve every day.
Final Thoughts
Creating my blog website has been a rewarding experience. It’s not just about writing; it’s about building a space where I can express myself, learn new skills, and connect with others in the industry. Whether you’re a marketing professional, an aspiring entrepreneur, or someone with a passion for writing, starting a blog website can open doors for you.
If you’ve ever thought about starting a blog website, I encourage you to take the leap. It’s an opportunity to learn, grow, and share your expertise with the world.
What would you write about if you started a blog? I’d love to hear your thoughts in the comments!
